Evolve Gaming PC
Graphic design, social media content creation, web design, visual brand development
Overview
Evolve Gaming PC, a specialist gaming PC builder located in Sydney’s south-west, contracted Egghead Creative for a fixed period to support with a range of graphic design, social media and marketing-related business needs.
The primary goal for this period was to assist Evolve Gaming to create a unified visual brand identity throughout multiple owned channels, including Shopify, Instagram and TikTok.
Design brief
The largest focus areas for this client included:
Updating digital branding, assets and product imagery with uniform templates and designs.
Removing AI-generated placeholder images throughout Shopify.
Photo retouching and editing for gaming PC product listings.
Developing user-friendly, reusable evergreen social media content templates, with a strong focus on video content.
Creating unique, concise graphics and branded materials to drive consistent increase in brand awareness and social following.
Assisting with business integration into JB Hi-Fi’s online marketplace.
Identifying and expanding on Evolve’s business offering and areas of strength through social media content, juxtaposed against competitors.
Design approach
A range of refreshed, vibrant templates were created for Evolve to further complement the established purple, black and white brand colour combination. Some of the delivered assets included:
Product image backgrounds for both Shopify and social media use.
Branded video templates and assets for social media content.
Branded campaign assets for promotional activities, including EOFY sales, Aussie Golf Sims brand partnership and the ‘Powered By MSI’ 2026 sales event.
Outcomes
Each of the focus areas from the design brief were addressed and resolved; in conjunction with search engine optimisation efforts, Evolve experienced a steady and consistent rise in site traffic, social media engagement and audience reach. Overall quality of sale also saw positive growth through their primary Shopify storefront.
By establishing an ongoing theme for video content (POV-style customer service encounters), Evolve’s Instagram following saw an increase of approximately ~38% over a 3 month period, as well as a strong uptick in Shopify sales conversions originating from social media users.
