Responding to a brief provided by Hismile, I was tasked with creating polished, creative pitch decks running through my own toothpaste flavour ideas. I landed on two unique campaigns: Hismile Horoscopes, featuring a different flavour for each zodiac sign, and Hismile x brat, a Charli XCX themed collaboration featuring two brat inspired flavours.

The pitch decks covered all bases – supporting research, creative strategy, campaign material & mock-ups, creative collateral, etc.

*This was completed as student work via Torrens University